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A healthcare client needed to understand the issues facing diabetes sufferers. ANR's Discovery Group® process allowed focus group participants to share their thoughts on living with the disease.
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A health care client needed to understand the emotional effects of diabetes and the most fundamental issues facing diabetes sufferers in managing their disease. We made use of our Discovery Group® process – a methodology developed by ANR that makes use of at-home workbook exercises and subsequent focus groups – to discover emotional hurdles patients and caregivers face in living with and managing the disease. Participants’ collages, sketches and personal photographs provided visual as well as verbal information to assist communications planners. Discussion of their workbooks motivated focus group participants to share intimate thoughts and concerns. We have used the versatile Discovery Group® methodology to explore many areas, from health conditions to travel planning to shopping for insurance.

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A nationally-recognized health system wanted to better understand how to improve internal employee communications for their thousands of employees across numerous facilities. We conducted focus groups with current employees, representing a range of departments and roles within the organization.
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A nationally-recognized health system wanted to better understand how to improve internal employee communications for their thousands of employees across numerous facilities. We conducted focus groups with current employees, representing a range of departments and roles within the organization. After speaking with and hearing the concerns of their own employees, the health system was able to ascertain what current communication channels and protocols were successful, as well as what changes needed to be made. By streamlining and enhancing their internal employee communications, the health system is now better situated to offer enhanced care for their patients and the community.

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On behalf of a global retail leader, as well as a non-profit human development organization, ANR conducted focus groups with representatives of retail management and retail employees in two national markets.
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On behalf of a global retail leader, as well as a non-profit human development organization, ANR conducted focus groups with representatives of retail management and retail employees in two national markets. The goal of the research was to help inform the design and execution of a social marketing campaign to increase the understanding of the value of foundational job skills in order to help promote career advancement for retail employees, particularly those in disadvantaged areas.

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We collected information from target audiences to assist a multi-media communications organization in naming, identifying preferred programming options, and possible marketing/communication strategies for their soon to be released over-the-top (OTT) channel.
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The overall goal was to collect information from target audiences (millennials in particular) to assist a multi-media communications organization in naming, identifying preferred programming options, and possible marketing/communication strategies for their soon to be released over-the-top (OTT) channel. We used focus groups in 3 different national markets across the country to explore the perceived value of the new OTT channel service and to evaluate a number of potential naming choices for the OTT channel. As a result of the study, the client was able to identify a name that tested well across audience segments and was able to fine tune the services and content of the new OTT channel.

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A hospital wanted to expand its healthcare offering. By getting the community’s opinions on the matter first, ANR gave the hospital the information to move forward.
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Before a nationally recognized hospital added a unique combination of orthopedic and neurological rehabilitation to its list of services, it turned to ANR to help with the due diligence. We used focus groups of patients and non-patients as well as intercept interviews at existing locations to uncover the perceived value of the new services—and the overall concept—to the community. Participants also weighed in on a list of proposed names for the new facility. As a result of ANR’s study, the hospital discovered the importance of the new services to its patients and also learned how to most effectively implement this orthopedic/neurological concept in its new facility.

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What does RVA think? ANR and Johnson Marketing, together with NBC12, used a powerful combination of professional research, social media and traditional media to get the community talking and find out.
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Certain subjects spark much discussion around the water cooler. Leveraging the powerful tools at our disposal—professional research, social media, and traditional media—ANR and Johnson Marketing, Inc. (JMI), together with NBC12, decided to give RVA-ers a chance to speak out and involve the entire community in their conversations. To kick off RVA Dialogue, ANR used our research expertise and proprietary database to survey a cross-section of the community. NBC12 then broadcasted these opinions to viewers, sparking an eye-opening, community-wide dialogue on Facebook and Twitter. Suddenly, perspectives swapped across the back fence were enlightening people across RVA.

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