To better understand the issue of identity theft, ANR asked people about their use of free public Wi-Fi. As it turned out, cybersecurity wasn’t common knowledge … or at least common practice.

To better understand the issue of identity theft, ANR asked people about their use of free public Wi-Fi. As it turned out, cybersecurity wasn’t common knowledge … or at least common practice.

Nowadays, identity theft is in the news almost every week. To determine whether people really understood the threat and how to protect themselves, ANR conducted a telephone survey of a sampling of Washington state residents, asking questions like whether they did online banking when using public Wi-Fi and whether they protected the data on their smartphones with passcodes. The results were startling. Despite the pervasive threat, ANR found that many of these people still weren’t taking the necessary precautions to protect their data and were leaving their identities wide open to theft. Read the survey results.

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Renaming an organization is a critical decision. You need to have the right people involved. ANR used a web survey to give the members of one organization an important stake in their new identity.

Renaming an organization is a critical decision. You need to have the right people involved. ANR used a web survey to give the members of one organization an important stake in their new identity.

There’s nothing that builds loyalty like asking for people’s opinions. So when a local organization, The Farm Table, was considering changing its name, it gave its members a voice in making the decision. In a web survey conducted in November 2014, ANR presented five new names to members, asking them not only to choose a new name but also to explain their choice. A new brand identity wasn’t the only byproduct of this exercise; the organization also gained a more invested and engaged member base in the process. In February 2016, Seasonal Roots made its public debut.

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To test how Bible story videos would resonate with kids, we completely recreated Sunday school sessions at our focus group facility. The result: first-hand insight that spoke volumes.

To test how Bible story videos would resonate with kids, we completely recreated Sunday school sessions at our focus group facility. The result: first-hand insight that spoke volumes.

Before the final cut, video developers know insight into how their audience will react is the best way to protect an investment. For a developer of Bible story videos for Sunday school curricula, we simulated a Sunday school class at our focus group facility here in Richmond. We provided a teacher, a moderator for discussion, and a group of children ages 7 through 11; the kids provided the feedback.

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How do you ensure a video game about competitive bass fishing is believable enough to its toughest critics? You interview the pros.

How do you ensure a video game about competitive bass fishing is believable enough to its toughest critics? You interview the pros.

Gamers are tough customers. You don’t want to lose them with a lack of believability, so one developer hired us to tap real, competitive bass fishermen for the facts. Through in-depth phone interviews, we covered every angle of the sport: equipment, personal bait preferences, best practices, technique, and water and weather conditions. Exhaustive, probing research ensured this virtual reality was as realistic as possible.

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New technology is good. But for medical practices and hospitals, the shift to electronic medical records poses more than a few challenges. Diagnosing the issues led to valuable insight.

New technology is good. But for medical practices and hospitals, the shift to electronic medical records poses more than a few challenges. Diagnosing the issues led to valuable insight.

How do hospitals and medical practices feel about the shift to electronic medical records? Through a series of qualitative and quantitative studies, ANR saw it in action, allowing us to note the challenges first-hand—valuable insight to help physicians, practice managers and hospital administrators exercise a little ‘preventative care’ of their own in order to implement this major change.

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Knowing where dual eligible Medicare and Medicaid beneficiaries stand on the issues they face is crucial to effective messaging. To get a little perspective, we sat down and heard them out.

Knowing where dual eligible Medicare and Medicaid beneficiaries stand on the issues they face is crucial to effective messaging. To get a little perspective, we sat down and heard them out.

To learn how to best communicate with dual eligible Medicare/Medicaid beneficiaries, we conducted several focus group and in-depth interviews with this low-income, aged portion of the population. What resulted was a thorough exploration of their perceptions, attitudes and emotions about healthcare, and a personally fulfilling experience for our team.

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