A regional tourism brand needed a new logo and tagline. ANR partnered up to ensure the results were on-point and resonated with the target audience.

A regional tourism brand needed a new logo and tagline. ANR partnered up to ensure the results were on-point and resonated with the target audience.

When market research companies and ad agencies partner up, the resulting creative is smart, responsive, and resonates with target audiences. ANR partnered with an advertising agency to deliver insight on a new logo and tagline for a regional tourism organization. Through an integrated qualitative and quantitative brand identity development project, we helped develop alternate versions with focus groups of travelers and meeting planners, in the end facilitating the final choice via an online visitor survey.

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Know your audience, and you’ll know how to fine-tune messaging that really connects. Let ANR handle the introductions.

Know your audience, and you’ll know how to fine-tune messaging that really connects. Let ANR handle the introductions.

A focus group project centered on how young adults ages 16 through 19 manage and save their money reveals valuable insight that can be used to refine communication regarding a job savings program. With necessary evils like finances and savings, knowing how to connect with these young adults is crucial to getting a foothold.

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Health insurance: it affects everyone, but not everyone has it. We dug deep to see how the uninsured really feel.

Health insurance: it affects everyone, but not everyone has it. We dug deep to see how the uninsured really feel.

Several recent focus group projects revealed some surprising insight into the lives of uninsured adults. When asked about their experiences with and feelings about being without health insurance, what barriers there are to acquiring it, and perceived benefits of being insured, we landed on some interesting info: a significant segment are finding ways to provide health care for themselves and their families, and they’re wary of shaking this up. Proof that assumptions often leave out startling truths that only research can reveal.

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