A nationally-recognized hospital was studying the concept of combining orthopedic and neurological rehabilitation services in one community clinic — and coordinating the care associated with both. Working with a healthcare communications firm, they turned to ANR to uncover perceptions of the combined services, clinic location, naming options, and value to the community.
The results were positive. Many people were already patients at more than one rehabilitation clinic, so the idea of a “one-stop shop” was appealing. It offered coordinated care for different services and the convenience of pre-authorization and insurance verification. Affiliation with our well-recognized client was also seen as appealing and relevant. When it came to naming options, the participants offered clear opinions as to what worked and what didn’t.