A national media company produces Bible story videos. They wanted to see how children in Sunday school would respond to the stories. The ANR field services team set out to create a realistic setting where children and the client could interact and get a firsthand look at the videos in action.
We created a classroom complete with faith leaders, crafts, singing, and of course, the videos. Our client acted as a co-moderator — leading the children through Bible stories, making craft bracelets, singing songs, and watching videos with corresponding lessons. ANR researchers guided the discussion, gauging the children’s reactions and asking probative questions to gather more details.
Spoiler alert: they loved them. They enjoyed the characters. They understood the relationship between what they saw and the other classroom activities. And they weren’t shy about offering their opinions and suggestions on how to make the videos even better.