How can we learn more?

The nonprofit organization America Saves wanted to better understand the financial attitudes and habits of teenagers from low-income households as part of its program development. America Saves, a research-based campaign managed by the Consumer Federation of America, helps low- to moderate-income households save money, reduce debt, and build wealth.

Our experienced researchers were able to draw out their stories. They talked about the pride they took in having a job —and how it felt to buy new clothes. They told us about helping to pay for the family’s rent. We asked about their spending habits, borrowing money, having credit, mobile banking, when to start saving, and how to manage finances. We learned about their barriers to saving, daily temptations, and who they really trust with their money.

How can we help?

The Walton Family Foundation wanted to help economically disadvantaged young people develop career skills and professional opportunities in the retail sector. Working with FHI360, a nonprofit human development firm, ANR developed exploratory research to identify perceptions about retail careers in this group.

FHI360 developed a better understanding of how to best communicate with this group and help fulfill the Walton Family Foundation’s goal of serving disadvantaged communities and providing them opportunities through retail.

Contact us for more information on customizing research to suit your needs.

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