The Walton Family Foundation wanted to help economically disadvantaged young people develop career skills and professional opportunities in the retail sector. Working with FHI360, a nonprofit human development firm, ANR developed exploratory research to identify perceptions about retail careers in this group.
FHI360 developed a better understanding of how to best communicate with this group and help fulfill the Walton Family Foundation’s goal of serving disadvantaged communities and providing them opportunities through retail.
We interviewed young retail workers and store managers from urban neighborhoods in Chicago and Baltimore. We listened as they considered messages about skills development and career paths in retail. We leveraged the insights gained to help test a year-long social media campaign, an informational website, and gamified versions of an employee recognition program.