Gaming / App Development / Media

How real can we make it?

When a developer wanted to create a hyper-real mobile game, ANR went angling for professional bass fishermen.

As video games become more and more complex, gamers have come to expect extraordinary levels of believability and realism. So how do you ensure a mobile game is believable to even its toughest critics? One app developer turned to ANR.

We talked to professionals from premier bass fishing competitions like Major League Fishing, Bassmasters, and the FLW series. These are anglers who take competition seriously, and many have corporate sponsorships. They understand the ins and outs of bass fishing better than anyone.

We gathered information on nearly every aspect of their decision-making as they fish. The developer was able to use these exhaustive details to program a play-worthy game that incorporates multiple environmental factors, personal choices, and skill levels.

Their objective was to create a realistic mobile bass fishing game. The developers understood the need for granular details about the sport and lives of professional bass fishermen. Through in-depth phone interviews, we covered every angle: equipment, personal bait preferences, best practices, techniques, and environmental conditions.

They identified inside secrets of the pros, and common mistakes of a novice fisherman. They expounded on the use of lures at different depths, how temperature affects a fish, what to do in shallow water, how to account for the wind and moon and seasons, which line of monofilament works best in the grass and which works best in rocky water, how to cast, and how to reel them in.

Industries:

Gaming / App Development / Media

Services:

Qualitative, In-Depth Interviews

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