BROADCASTING / STREAMING MEDIA

What should we name it?

A major television network relied on ANR’s qualitative and quantitative services to choose a name and programming direction for its new streaming channel.

What’s it like to work in television? Usually fun, and always interesting.

Recently, the network introduced a new streaming media service to its lineup. They wanted to name the new service and they wanted the programming to appeal to a young audience. Conducting focus groups in Chicago, Dallas, and Tampa, we tested options for naming a new channel, as well as responses to the content it would show.

For more than five years, we’ve partnered with a broadcast television network to explore their entertainment content, program names, charitable giving platforms, streaming media services, and more.

Informed by our research, the network was able to choose a name and programming direction for the streaming channel. It’s still on the air with a thriving audience, and we continue to work with the network as they develop new programming of all kinds.

Industries:

BROADCASTING / STREAMING MEDIA

Services:

Qualitative, Name Testing, Message Testing, Focus Groups, In-Depth Interviews

Explore More Studies

Will they watch and learn?
Why do they see it that way?
How does it feel?
How can we learn more?

Contact us for more information on customizing research to suit your needs.

ANR is headquartered in vibrant and diverse Richmond, Virginia. Get directions to our office.