Media / Broadcasting

Will they watch and learn?

How can you tell if children will enjoy a video in Sunday school? In this case, ANR created an entire classroom for an immersive research experience.

A national media company produces Bible story videos. They wanted to see how children in Sunday school would respond to the stories. The ANR field services team set out to create a realistic setting where children and the client could interact and get a firsthand look at the videos in action.

We created a classroom complete with faith leaders, crafts, singing, and of course, the videos. Our client acted as a co-moderator — leading the children through Bible stories, making craft bracelets, singing songs, and watching videos with corresponding lessons. ANR researchers guided the discussion, gauging the children’s reactions and asking probative questions to gather more details.

Spoiler alert: they loved them. They enjoyed the characters. They understood the relationship between what they saw and the other classroom activities. And they weren’t shy about offering their opinions and suggestions on how to make the videos even better.

Sunday school curricula typically involves a variety of activities working together to teach a central point. When we brought several groups of elementary school children to test the videos, it was critical that they experience them the same way they might on any given Sunday.

The videos depicted real-life dilemmas, like bullying in school. They featured animated Bible characters and the lessons they learned. They showed what daily life was like for people living in biblical times. In between songs and activities, the children watched and responded to the stories they saw.

Our client invested significant time and money developing the videos. Seeing the children’s responses in a real-life setting, and joining the discussion to fully understand what they thought, validated their investment and hard work — and gave them valuable information on how to further develop their library of stories.

Industries:

Media / Broadcasting

Services:

Qualitative, Message Testing, Focus Groups

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