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Richmond Focus Group Center

The Richmond Focus Group Center is a spacious, modern facility used exclusively for conducting qualitative research and usability testing. This top-rated, state-of-the-art space is Richmond, Virginia’s premier facility for conducting B2B and consumer research, as well as accessing difficult-to-reach audiences.

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Host a Focus Group

Comfortable and attractive, the Richmond Focus Group Center is the perfect place to bring your clients when you need a firsthand view of your research. Conveniently located and fully outfitted, we also offer FocusVision to live stream focus groups for observers who are not able to visit our facility in person.

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Participate in a Focus Group

Earn extra money, learn something new, and enjoy taking part in group discussions. Participants join others in conversation about a variety of topics. To get started, fill out this form and become part of our participant database.

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Completely renovated in 2019, the Richmond Focus Group Center has a viewing room that comfortably accommodates 15 people, with tiered seating and WiFi access. Recruiting is conducted from our in-house telephone center and is closely supervised.

We are able to recruit hard-to-find audiences, including, but not limited to: high-income and underserved populations, healthcare professionals, and business executives. The facility is located minutes from downtown and the airport and has six professional moderators on staff.

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Maximum client privacy

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On-site staff of professional moderators

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Writing surfaces with outlets for laptop use

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Focus group webcasting via FocusVision

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15-person viewing room with tiered seating

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On-site recruiting staff and telephone center

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Wireless internet and ethernet

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Separate client lounge with closed-circuit viewing


Richmond, Virginia is both a Mid-Atlantic and Southern market and is home to three 4-year colleges, a medical school, and several community colleges. Politically, Virginia is an important state, deciding elections and representing a broad spectrum of voters. For visitors, it’s a beautiful spot with a thriving arts community and burgeoning foodie scene.


For more information on the Richmond Focus Group Center, or to request a bid for hosting a focus group, please contact us at 804-272-6100 or email